Implementation of Image Management with Cyber Public Relations to Generation Z by Government Organization
نویسندگان
چکیده
The purpose of this study was to analysis Government Public Relation strategies in the Indonesian Ministry Health managing their positive image using Cyber PR strategy by David Phillips and Philip Young, Image Formation Model John S. Nimpoeno, Message Strategy Harwood Childs. research approach used is a qualitative method, with in-depth interviews four informants triangulator as data techniques. results show that new form content on TikTok makes Generation Z have perception Health. In addition, components process building get supported presentation media for Finally, involving trends community help expanding main message.
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ژورنال
عنوان ژورنال: Journal of economics, finance and management studies
سال: 2022
ISSN: ['2644-0490', '2644-0504']
DOI: https://doi.org/10.47191/jefms/v5-i12-05